Advertising 101: Find the smooth-talking man with a mustache and a cape

Need to advertise?

Employ Lando to promote your product or service. Why? Because victory.

Colt 45, the malt liquor, has done something I felt they should have been doing the whole time. The brand has reignited its marketing campaign featuring Billy Dee Williams, and as far as I'm concerned, it's the most brilliant promotional move anyone could ever pull (outside of featuring a bear with lightning powers, see here: http://hatforbrains.blogspot.com/2010/02/take-note-everyone-if-you-want-to.html).

I saw this banner ad, and thought... No Way, like, OMG. Get out of townz.

And then, I went to the featured promotional website, and it just gets better and better and better.

You see, Colt 45 used to employ Lando years ago. In the days when your parents did drugs.

See this:


And then, he went away for awhile to pursue more artful but less badass projects.

He re-emerged as a 45 spokesperson in the early nineties to produce this gem:


But then, they dropped him outright as a spokesperson, and bottles of Colt 45 everywhere slowly collected dust as other brands of malt liquor and beer snatched the limelight from under them.

It took them awhile, but they're back, baby! In full form. Someone at an agency somewhere knows what they're doing.

Seriously. Lando is the best man for any job. Unless that job is staying loyal to Han Solo.

I want to start a small business or invent a product for the sole purpose of spending all of our marketing budget on Billy Dee. He is a modern day Jeebus.

Addendum: REAL: Billy Dee Williams is also a painter. His self-portrait is in the Smithsonian. He is SO awesome (though his paintings leave something to be desired). See: http://www.bdwworldart.com/